Please note that Prof. Bower’s 11:15am presentation and Jane Finney’s 1:25pm talk have been moved to Stackhouse Theater.
SVP, Group Account Director | The Martin Agency
Upon joining Martin in May of 2009, Rich brought two core principles with him — 1) a belief in the power of a brand and 2) a philosophy that creativity wins. Since his arrival, he’s applied those principles while at the helm of the Comcast, Hanes and Tracfone Wireless, Inc. accounts.
In his previous life, Rich has worked on categories ranging from power tools to ice cream to the phone company. He’s also been in the rare position to have worked on brands within both the Pepsi-Cola and Coca Cola families. Just prior to moving Martin and relocating to Richmond, he ran the Account Management department and ESPN account at Wieden + Kennedy NY — which enabled him to bring a personal passion (love of sport) to work every day.
A native Baltimorean, Rich still believes that hope springs eternal — and each April he holds out hope for his beloved Orioles. Rich, his wife Orna and their three children proudly live in Richmond’s Fan District.
Joanna Singleton is blazing a trail for Jackson Spalding in Texas, where she opened the Dallas office in 2009. She previously worked in the Athens, Ga. office, earning kudos for leading real estate, consumer and not-for-profit accounts. Today she runs Jackson Spalding’s national PR work for Primrose Schools, whose Family Dance-Off campaign won the 2011 Best of Phoenix award from Georgia’s Public Relations Society of America (PRSA) chapter.
Joanna also oversees account work for a variety of Dallas-based clients, including Klyde Warren Park, a 5.2-acre urban green space constructed over the Woodall Rodgers Freeway in downtown Dallas. She and her team have attracted a hit list of local and top-tier national media coverage for this one-of-a-kind development, including CNNand USA Today.
Prior to joining Jackson Spalding in 2005, Joanna worked in Washington, DC for CBS News and a global PR firm where she became well-versed in public affairs and issues management. Her experience inside the Beltway included writing a daily political column for CBS News during the heat of the 2004 presidential nominations and participation in the release of the 9/11 Commission Report.
Joanna graduated magna cum laude from Washington and Lee University in 2004 with degrees in Journalism and Spanish.
Colton Payne graduated from W&L in 2010 with a B.S. in Business Administration. Since then, Colton’s obsession with the content and conversations that make consumers fall in love with brands has earned him a seat at the table with some of the world’s leading marketers.
Working in Digital Strategy and Account Management at The Martin Agency, he led digital strategy development, website redesigns, and high-profile ad buys for clients like GEICO, Tylenol, and The American Cancer Society.
Most recently, his passion for Digital Marketing has landed him a client-side role as Manager of Global Digital Marketing and Community for Southern Comfort and TUACA at Brown-Forman Corp. In this role, he leads all content marketing efforts for the brands, including managing channels like mobile, social, and email.
Colton is also Co-Founder of a mobile group chat application, launching in March. Additionally, he is Founder and Editor of a music blog, Colt-On.com.
Caroline Tolmie recently entered the advertising industry as a Project Manager for Gardner Nelson + Partners, a New York based advertising agency. She is currently working on the Charter Communications account, managing the production of various television and radio ad campaigns. Caroline graduated from Washington and Lee University in May 2012, with a B.S. in Business Administration. This will be her second year participating in the W&L AdLib Conference, as she played a significant role in the planning and implementation of the 2012 inaugural conference.
Starcom MediaVest Group
Gerard graduated from W&L in 2008 and is currently a Digital Media Supervisor with Starcom Worldwide where he works on the ESPN account. He oversees a team that handles the strategy, planning, buying, implementation, and reporting for a portfolio of digital marketing campaigns. He routinely focuses on understanding the role different digital devices (PCs, mobile phones, tablets) and platforms (digital web, Apps, streaming music) play in the day to day lives of his consumers and uses these insights to find effective ways for ESPN to integrate with these behaviors in order to drive consumption of ESPN content.
To begin his career, Gerard steered clear of agencies with the hopes of making the most out of his degree in Business Administration. When he realized that working at an agency would give him insight into the core business principles for some of the world’s biggest companies, and the ability to help shape and guide those principles, he jumped at the chance. Aside from ESPN, Gerard is a member of Starcom’s mobile leadership team while also serving as a “Human Experience Deputy.” He is tasked with championing Starcom’s approach to “Experience Design,” and strives to build meaningful experiences rooted in human understanding to connect people with brands. He is quick to credit W&L for helping foster his panoramic thought process and strategic approach.
Due to space limitations, Alumni Workshops during Morning Sessions 1 and 2 are limited to juniors and seniors ONLY. Students may only register for ONE workshop (EITHER Session 1 or Session 2).
The coffee gatherings are another great way to network and speak with alumni, so students are encouraged to consider these events for one of the two morning sessions. Other morning events include presentations on “How to Get a Job in Advertising” by Prof. Amanda Bower, “How to Get a Job in PR” by alumni from Jackson Spalding, and a talk by Marty St. George, SVP of Marketing and Commercial Strategy for JetBlue Airways.