Liberal Arts & Advertising On Campus

The presence of marketing and advertising on Washington and Lee’s campus is ever changing. The liberal arts environment allows students from many different backgrounds and majors to learn and consider principles of marketing and advertising. Points of on-campus engagement with marketing and advertising are hardly limited to students studying business or communications; the different academic disciplines offered at W&L allow students to approach these opportunities with a variety of perspectives.

The Role of the Liberal Arts in Innovative Thinking

“It’s in Apple’s DNA that technology alone is not enough. That it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.” – Steve Jobs

Liberal arts encourage an exploration of the human condition, while encouraging curiosity, and critical and creative thinking. While the liberal arts has sometimes been seen as distinct from technical or professional fields, there’s a growing discussion of the importance of applying liberal art principles to those applied fields, such as design, communications and technology. To summarize those discussions, a broad knowledge base combined with the ability to use that knowledge and applied to a given problem may lead to great possibilities in innovation and development. Advertising (and ad-related fields) is one such field.

“By not teaching our children liberal arts we will hinder their capacity to innovate.”
– Axelle Tessandier, The Next Web

Given the strength of W&L’s liberal arts education as well as the interest in, growth, and success of our ad-related program over the past few years, we decided it was time to take it to another level.


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