History of AdLib

In 2011, Professor Amanda Bower arranged for a collection of alumni to speak at W&L about the industries of marketing, advertising, and public relations, an event that would be called ‘South by South-Lex’. This idea lead to the first AdLib Conference in April of 2012, which was designed to focus on the role of a liberal arts education in marketing and PR. The success of the past two years has made this 2013 Conference possible, which will hopefully establish AdLib as an annual event in the future, giving alumni and students the opportunity of even more engagement in an academic atmosphere.

SXSLex 2011
2012 Inaugural AdLib Conference
Past Participants

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